ECHVO · Client agreement
Master Services Agreement.
The standard terms behind every ECHVO Order Form: how we work together, who owns what, how billing works, and how either side can end services.
This Master Services Agreement (the “Agreement”) is between CTU Consulting LLC, doing business as ECHVO (“ECHVO,” “we,” “us” or “our”), and the business named on an Order Form that references this Agreement (“Client” or “you”). It sets the standard terms for the marketing, advertising, website, software and related services ECHVO provides to Client.
1. How this Agreement works
1.1 Order Forms. ECHVO provides services under one or more order forms, proposals or statements of work that reference this Agreement and are signed or electronically accepted by both parties (each, an “Order Form”). Each Order Form describes the services, deliverables, fees, minimum term and any special terms. Each Order Form is a separate contract that includes this Agreement. An order placed through ECHVO’s online checkout for the AI Design Tools is also an Order Form (Section 23.2).
1.2 Acceptance. Client accepts this Agreement by signing or electronically accepting an Order Form that references it, or by paying an invoice for services described in an Order Form. The person accepting confirms that they are authorized to bind Client.
1.3 Order of precedence. If an Order Form conflicts with this Agreement, the Order Form controls for the services it covers. Preprinted terms in Client purchase orders, vendor portals or similar documents do not apply, even if ECHVO signs or accepts them.
1.4 Updates to this Agreement. ECHVO may update this Agreement from time to time and will post the current version at echvo.com/master-services-agreement with its version date. Each Order Form is governed by the version in effect when it was signed. An updated version applies to an existing Order Form only after ECHVO gives Client at least 30 days’ written notice, and never during that Order Form’s Minimum Term unless Client agrees in writing. If Client objects to an update, Client may cancel the affected services by written notice before the update takes effect, and the prior version continues to apply until the cancellation is effective. Prior versions are available on request.
Back to contents2. Services
2.1 Scope. ECHVO will perform the services described in each Order Form (the “Services”). Work that is not described in an Order Form is outside the scope and requires a new Order Form or a written change order, which may include additional fees.
2.2 Standard of work. ECHVO will perform the Services in a professional and workmanlike manner, consistent with generally accepted industry practices, using personnel with appropriate skills.
2.3 How the work is done. ECHVO decides the methods, tools and personnel used to perform the Services, while following Client’s reasonable written instructions, brand guidelines and approvals. ECHVO may use employees, contractors and subcontractors and remains responsible for their work under this Agreement.
2.4 Changes. Either party may ask to change the Services. A change takes effect when both parties approve it in writing; email or the ECHVO client portal is enough. Within a monthly plan, ECHVO may reasonably shift effort between tasks to serve the plan’s goals and will note material shifts in its regular reporting.
Back to contents3. Client responsibilities
3.1 Access and information. Client will give ECHVO timely access to the accounts, systems, information and people ECHVO reasonably needs, such as website, domain, hosting, analytics, Google Business Profile, advertising, social media and call-tracking accounts. Client will keep the information it provides accurate and current.
3.2 Business facts and licenses. Client is responsible for the accuracy of facts about its business that ECHVO uses in Client’s marketing, including licenses, certifications, insurance, warranties, pricing, financing offers, promotions, service areas, reviews, awards and project photos. Client must hold every license, registration and insurance policy required to advertise and perform its services in each area where it advertises.
3.3 Approvals and feedback. Client will review drafts and respond to ECHVO’s requests within five business days, or within any other period stated in the Order Form. Delays caused by Client or by Client’s other vendors may extend timelines. Recurring fees are not reduced because of those delays.
3.4 Point of contact. Client will name a primary contact with authority to give approvals. ECHVO may rely on instructions and approvals from that contact and from anyone Client gives access to the ECHVO client portal.
3.5 Following up on leads. Client is responsible for answering calls, responding to inquiries, and quoting, selling and performing its own work. The Services can create opportunities, but how quickly and how well Client follows up is outside ECHVO’s control.
3.6 Lawful use. Client will not ask ECHVO to do anything unlawful or deceptive, or anything that violates a platform’s rules, and will not use the Services to make false or unsupported claims.
Back to contents4. Results and reporting
4.1 No guaranteed results. Search engines, AI assistants, advertising platforms and social networks are controlled by third parties that change their systems often. ECHVO does not guarantee any particular ranking, position, traffic, impressions, calls, leads, cost per lead, appointments, sales, revenue, return on ad spend, or mention or recommendation by any AI assistant. Forecasts, estimates, benchmarks and examples of past results are good-faith estimates, not promises.
4.2 Reporting. ECHVO reports on the information available from the platforms and tools used for Client and from the records Client keeps. Platform numbers can differ from one another and from Client’s own records because of tracking limits, privacy settings, consent choices, ad blockers and attribution rules. Outcomes such as booked appointments, signed contracts and revenue appear in reports only to the extent Client records them in systems ECHVO can access.
Back to contents5. Advertising accounts and ad spend
5.1 Client owns its accounts. Advertising accounts, such as Google Ads, Local Services Ads, Microsoft Advertising and Meta, are owned by and registered to Client. If ECHVO creates an account for Client, ECHVO will create it in Client’s name, with Client as an administrator where the platform allows. ECHVO receives manager or partner access to perform the Services.
5.2 Client pays the platforms. Unless an Order Form says otherwise, the platforms charge ad spend directly to Client’s payment method. Client is responsible for all amounts the platforms charge, including clicks, impressions, leads, calls, platform fees and taxes. ECHVO’s fees are separate from ad spend. Credits or refunds a platform issues belong to Client and do not reduce ECHVO’s fees.
5.3 Budgets. ECHVO will manage campaigns within the budgets Client approves in writing, and changes to approved budgets require Client’s written approval; email or the client portal is enough. Platforms control actual delivery and, under their own billing rules, may spend more than a daily budget on some days. ECHVO monitors budgets as part of managing the account but is not responsible for spending a platform makes under those rules.
5.4 Platform decisions. Platforms may disapprove ads, limit delivery, suspend accounts, charge for leads Client considers poor quality, or change their policies and features at any time. ECHVO will help Client respond where it reasonably can but is not responsible for platform decisions, invalid activity, fraud detection or outages. Disputes over Local Services Ads lead charges are decided by Google.
5.5 Eligibility. Client is responsible for meeting each platform’s eligibility, verification and screening requirements, such as license, insurance and background checks for Local Services Ads.
5.6 Pausing. If ECHVO’s management stops or is paused for any reason, Client’s campaigns keep running and spending until they are paused in Client’s own accounts. ECHVO will pause campaigns on Client’s written request while ECHVO still has access.
Back to contents6. Websites, domains and hosting
6.1 Domains. Client’s domain names should be registered in Client’s name and account. If ECHVO registers a domain for Client, ECHVO will register it in Client’s name or transfer it to Client on request, at no charge beyond the registration cost.
6.2 Hosting and website plans. Website hosting and platform plans, such as Webflow, are paid by Client directly or passed through at the cost stated in the Order Form. ECHVO is not a hosting provider and is not responsible for outages, security incidents or data loss at a hosting provider.
6.3 Transfer. After Client pays all amounts due for a website, ECHVO will, on request, transfer the website to an account Client controls or provide the export the platform makes available.
6.4 Changes by others. ECHVO is not responsible for problems caused by changes that Client or another vendor makes to a website, account or integration, or by third-party plugins, apps or code ECHVO did not write. Fixing those problems is outside the scope unless an Order Form includes it.
6.5 Maintenance. Ongoing updates, backups, security monitoring and support are included only if an Order Form says so.
Back to contents7. ECHVO software and client portal
7.1 License. If ECHVO gives Client access to its client portal, reporting dashboards or other software (“ECHVO Software”), ECHVO grants Client a limited, non-exclusive, non-transferable right to use it for Client’s internal business purposes while the applicable Order Form is in effect. ECHVO Software is licensed, not sold.
7.2 Accounts. Client is responsible for its users, for keeping login credentials secure, and for activity under its accounts. Client will tell ECHVO promptly if it suspects unauthorized access.
7.3 Restrictions. Client will not (a) resell, sublicense or share ECHVO Software outside its business; (b) copy, modify or reverse engineer it, or attempt to access its source code, except as the law allows; (c) scrape, overload or interfere with it; (d) use it to send unlawful messages or store unlawful content; or (e) use it to build a competing product.
7.4 Changes and suspension. ECHVO may improve or change ECHVO Software. ECHVO may suspend access if needed to protect the software or other users, to comply with law, or if Client is more than 15 days past due, and will give notice when reasonably possible.
7.5 Custom software. Custom software development is governed by the applicable Order Form, which should state ownership, acceptance testing and support terms. Where it does not, Section 14 applies.
Back to contents8. Calls, texts, emails and lead data
8.1 Client Data. Leads, call recordings, messages, customer lists and other information about Client’s customers and prospects (“Client Data”) belong to Client. ECHVO uses Client Data only to provide the Services, to comply with law, and as described in Section 8.5.
8.2 Communications compliance. Client is responsible for how it contacts customers and prospects and for obtaining any consent the law requires, including under the Telephone Consumer Protection Act, the CAN-SPAM Act, state telemarketing and text-messaging laws, and do-not-call rules. When ECHVO sets up forms, call tracking, texting or automated follow-up, ECHVO configures them according to Client’s direction, and Client decides who is contacted and how.
8.3 Call recording. Call recording and transcription laws vary by state. Client decides whether calls are recorded and is responsible for giving any required notice and obtaining any required consent.
8.4 Privacy. Client is responsible for maintaining a privacy policy on its website and any consent tools the law requires for its audience. ECHVO may recommend settings and wording but does not provide legal advice.
8.5 Aggregated data. ECHVO may use data about how the Services perform, in a form that does not identify Client or any individual, to improve its services and to develop industry benchmarks.
8.6 Security. ECHVO will use reasonable administrative, technical and physical safeguards to protect Client Data in its possession and will notify Client without undue delay after confirming unauthorized access to Client Data in ECHVO’s systems.
8.7 Messages from ECHVO. Client agrees that ECHVO may send service messages, such as reports, approval requests, billing notices and account alerts, by email and text message to the contacts Client provides. Message and data rates may apply. A contact can stop text messages by replying STOP; important notices will still be sent by email.
Back to contents9. Third-party services and AI tools
9.1 Third-party services. The Services rely on third-party platforms and tools, such as Google, Meta, Microsoft, Webflow, CallRail and Stripe. Their terms and privacy policies apply to Client’s use of them, and they may change, limit or discontinue features at any time. ECHVO chooses third-party services with reasonable care but is not responsible for them.
9.2 Authorization. Client authorizes ECHVO to connect Client’s accounts to the third-party services needed for the Services and to share Client Data with them as needed to provide the Services.
9.3 Costs. Third-party subscriptions, licenses, phone numbers, stock media and similar costs are Client’s responsibility. They are billed to Client directly or passed through as stated in the Order Form.
9.4 AI tools. ECHVO may use artificial-intelligence tools to help research, draft, design and analyze. ECHVO reviews AI-assisted work before delivering it, and Client remains responsible for approving final content and for the accuracy of claims about its business. ECHVO will use reasonable care to avoid putting Client’s Confidential Information into tools that use it to train publicly available models.
Back to contents10. Content, reviews and approvals
10.1 Approvals. ECHVO will submit websites, advertising campaigns and other major deliverables for Client’s approval before launch. For recurring content, such as social posts and articles, Client may approve a content plan, and ECHVO may publish content consistent with it. Approval may be given by email or through the client portal.
10.2 Claims. Client is responsible for making sure approved content about its business is accurate and that Client can support any claim about pricing, warranties, financing, licensing, awards, results or reviews.
10.3 Reviews and testimonials. ECHVO does not write fake reviews or testimonials, buy reviews, or arrange incentives in exchange for reviews, and will not follow instructions to do so. Client is responsible for making sure its own review requests and testimonials follow the law and platform rules.
Back to contents11. Fees, billing and payment
11.1 Fees. Client will pay the fees in each Order Form. Unless the Order Form says otherwise: (a) setup and other one-time fees are due when the Order Form is signed; (b) recurring monthly fees are billed in advance at the start of each billing month; (c) project fees are billed as the Order Form describes; and (d) pre-approved expenses and pass-through costs are billed monthly.
11.2 Automatic payment. Client authorizes ECHVO and its payment processor, currently Stripe, to charge Client’s card or bank account on file for fees when they are due. Client may update its payment method at any time.
11.3 Invoices and disputes. Invoices that are not paid automatically are due within 10 days of the invoice date. If Client disputes a charge in good faith, Client will tell ECHVO in writing within 30 days of the invoice date and pay any undisputed amount on time, and both parties will work to resolve the dispute promptly. Client will contact ECHVO before filing a chargeback.
11.4 Late payments. Amounts more than 10 days past due may incur a late charge of 1.5% per month, or the maximum rate the law allows if that is lower. If any amount is more than 15 days past due, ECHVO may pause the Services, including campaign management and access to ECHVO Software, after giving Client at least five days’ written notice. Recurring fees continue during a pause caused by non-payment. Client will reimburse ECHVO’s reasonable costs of collecting past-due amounts, including attorneys’ fees.
11.5 Fee changes. ECHVO may change recurring fees after an Order Form’s Minimum Term by giving Client at least 30 days’ written notice.
11.6 Taxes. Fees do not include taxes. Client is responsible for sales, use and similar taxes on the Services, other than taxes on ECHVO’s income.
11.7 Refunds. Fees are non-refundable except as this Agreement or an Order Form states or the law requires.
Back to contents12. Term, renewal and cancellation
12.1 Term. This Agreement starts when Client first accepts an Order Form and continues while any Order Form is in effect.
12.2 Minimum Term and renewal. Each Order Form starts on its start date and continues for the minimum term it states (the “Minimum Term”). If no Minimum Term is stated, the Order Form is month to month. After the Minimum Term, the Order Form continues month to month until either party cancels it.
12.3 Cancellation. Either party may cancel an Order Form by giving at least 30 days’ written notice; email to the other party’s notice contact is enough. Cancellation takes effect at the later of the end of the notice period or the end of the Minimum Term, and fees continue until then. The AI Design Tools are turned off as Section 23.6 describes instead.
12.4 Early cancellation by Client. If Client ends an Order Form before its Minimum Term ends, other than for ECHVO’s uncured material breach under Section 12.5, the recurring fees for the rest of the Minimum Term become due, unless the Order Form says otherwise.
12.5 Termination for breach. Either party may terminate an Order Form if the other party materially breaches it and does not cure the breach within 15 days after receiving written notice describing it, or within 10 days for non-payment. If Client terminates for ECHVO’s uncured material breach, ECHVO will refund any prepaid fees for Services not yet performed.
12.6 Other termination. Either party may terminate this Agreement immediately by written notice if the other party becomes insolvent, makes an assignment for the benefit of creditors, or becomes subject to bankruptcy proceedings that are not dismissed within 60 days. ECHVO may also terminate immediately if Client requires ECHVO to do something unlawful, or if Client or its personnel harass or threaten ECHVO’s team.
12.7 Effect of ending. When an Order Form ends, Client will pay for all Services performed and costs incurred through the effective date, plus any amounts due under Section 12.4. Provisions that by their nature should continue survive, including those on fees owed, ownership, confidentiality, warranties and disclaimers, limitation of liability, indemnification, disputes and general terms.
Back to contents13. When services end
13.1 Account access. When an Order Form ends, for any reason, ECHVO will confirm that Client has administrator access to its advertising, analytics, Google Business Profile, social media and website accounts, and will remove ECHVO’s access when Client asks.
13.2 Files and data. Within 10 business days after an Order Form ends, ECHVO will provide exports of Client Data available from ECHVO Software in a commonly used format. Once Client has paid all amounts due, ECHVO will also deliver final copies of Deliverables that Client owns and that are in ECHVO’s possession.
13.3 Data retention. ECHVO may delete Client Data from ECHVO Software 60 days after the Order Form ends, except where the law requires ECHVO to keep it or where it is held in routine backups that are deleted on their normal schedule.
13.4 Phone numbers. Where the provider allows, tracking phone numbers that ECHVO set up under its own accounts can be ported or transferred to an account Client controls, at Client’s request and cost. Numbers not transferred within 30 days after the Order Form ends may be released.
13.5 Additional help. Transition help beyond this Section is available at ECHVO’s then-current hourly rates.
Back to contents14. Ownership and intellectual property
14.1 Client Materials. Client owns its logos, trademarks, photos, content, data and other materials it provides (“Client Materials”). Client grants ECHVO a non-exclusive license to use, copy, modify and display Client Materials as needed to provide the Services, and confirms that it has the rights needed to grant that license.
14.2 Deliverables. The final website designs, ad copy, written content, graphics, videos and other work product ECHVO creates specifically for Client under an Order Form (“Deliverables”) belong to Client once Client has paid for them in full, excluding ECHVO Materials and Third-Party Materials. At that time, ECHVO assigns to Client its rights in those Deliverables. Until then, Client may use Deliverables for its business while its account is in good standing.
14.3 ECHVO Materials. ECHVO keeps all rights in its pre-existing and generally applicable materials, including templates, frameworks, code libraries, components, processes, know-how, reporting tools and ECHVO Software (“ECHVO Materials”). Where ECHVO Materials are part of a Deliverable, ECHVO grants Client a non-exclusive, perpetual, royalty-free license to use them as part of that Deliverable for Client’s own business.
14.4 Third-Party Materials. Stock photos, fonts, plugins, themes, platform features and other materials owned by third parties (“Third-Party Materials”) are subject to their owners’ licenses.
14.5 Know-how. Nothing in this Agreement prevents ECHVO from using its general skills, knowledge and experience, or from creating similar work for others, as long as ECHVO does not use Client’s Confidential Information or Deliverables that Client owns.
14.6 Feedback. ECHVO may use suggestions Client gives about ECHVO’s services and software without obligation to Client.
Back to contents15. Portfolio and publicity
ECHVO may identify Client as a client by name and logo and may show non-confidential samples of work produced for Client, such as published websites and ads, unless Client asks ECHVO in writing to stop. ECHVO will not publish Client’s performance data, results or a case study about Client without Client’s written approval.
Back to contents16. Confidentiality
16.1 Definition. “Confidential Information” means non-public information that one party shares with the other and that is marked confidential or that a reasonable person would understand to be confidential, including pricing, customer lists, Client Data, financial information, strategies and the terms of any Order Form. It does not include information that is or becomes public through no fault of the recipient, that the recipient already knew without a duty of confidentiality, that the recipient receives from someone else without such a duty, or that the recipient develops independently.
16.2 Protection. The recipient will use Confidential Information only to perform or receive the Services, will protect it with at least reasonable care, and will share it only with employees, contractors and advisors who need to know it and are bound by similar duties.
16.3 Required disclosure. The recipient may disclose Confidential Information if required by law or court order, after giving the other party prompt notice when the law allows.
16.4 Duration. These duties continue while this Agreement is in effect and for three years after it ends. For trade secrets and Client Data, they continue for as long as the information remains confidential.
16.5 Return or deletion. When this Agreement ends, each party will return or delete the other’s Confidential Information on request, except copies kept in routine backups or as the law requires, which remain protected under this Section.
Back to contents17. Non-solicitation
During the term of any Order Form and for 12 months afterward, neither party will directly solicit for employment or engagement any employee or contractor of the other party who worked on the Services, without the other party’s written consent. General job postings, and hiring people who respond to them, are not solicitation.
Back to contents18. Warranties and disclaimers
18.1 Mutual. Each party represents that it has the authority to enter into this Agreement and that doing so will not violate any other agreement it is bound by.
18.2 Client. Client represents that (a) Client Materials and the instructions Client gives ECHVO do not infringe anyone’s rights or violate any law; (b) Client holds the licenses, registrations and insurance required for the services it advertises; and (c) the offers, prices, warranties and other claims Client asks ECHVO to publish are truthful and can be substantiated.
18.3 Disclaimer. Except as expressly stated in this Agreement, the Services, Deliverables and ECHVO Software are provided “as is,” and ECHVO disclaims all other warranties, express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement, and any warranty that the Services or ECHVO Software will be uninterrupted or error-free.
Back to contents19. Limitation of liability
19.1 No indirect damages. Neither party is liable to the other for lost profits, lost revenue, lost business opportunities, loss of data, or indirect, incidental, special, consequential, exemplary or punitive damages, even if it was told they were possible.
19.2 Cap. Each party’s total liability arising out of or related to this Agreement and all Order Forms is limited to the fees Client paid ECHVO under the Order Form giving rise to the claim during the three months before the event that caused the liability.
19.3 Exceptions. Sections 19.1 and 19.2 do not limit (a) Client’s obligation to pay fees and ad spend; (b) either party’s obligations under Section 20; or (c) liability for gross negligence, willful misconduct or fraud, or any liability that cannot be limited by law.
Back to contents20. Indemnification
20.1 By Client. Client will defend ECHVO and its owners, employees and contractors against third-party claims, and pay the resulting damages, settlements, fines and reasonable attorneys’ fees, to the extent the claims arise from (a) Client Materials or content Client approved; (b) Client’s products, services, workmanship, pricing, offers or warranties; (c) Client’s contact with customers and prospects, including calls, texts and emails; or (d) Client’s breach of this Agreement or violation of law.
20.2 By ECHVO. ECHVO will defend Client against third-party claims that Deliverables, as delivered by ECHVO, infringe a United States copyright or trademark, and pay the resulting damages, settlements and reasonable attorneys’ fees. This does not apply to claims arising from Client Materials, Third-Party Materials, content Client required ECHVO to use, or changes made by anyone other than ECHVO. If a Deliverable is found or alleged to infringe, ECHVO may also modify or replace it.
20.3 Process. The party seeking defense will notify the other party promptly, let it control the defense and settlement, and cooperate reasonably at the defending party’s cost. The defending party will not settle a claim in a way that admits fault for, or imposes obligations on, the other party without that party’s consent.
Back to contents21. Disputes
21.1 Talk first. Before starting a lawsuit, the parties will try in good faith to resolve any dispute through discussion between their decision-makers for at least 30 days after one party gives written notice of the dispute. This does not prevent either party from seeking urgent court relief to protect its intellectual property or Confidential Information, or ECHVO from collecting unpaid fees.
21.2 Governing law and venue. This Agreement is governed by the laws of the Commonwealth of Virginia, without regard to its conflict-of-law rules. The state courts located in Fairfax County, Virginia, and the United States District Court for the Eastern District of Virginia, Alexandria Division, have exclusive jurisdiction over any lawsuit arising out of or related to this Agreement, and each party consents to their jurisdiction.
21.3 Jury waiver. Each party waives its right to a jury trial in any lawsuit arising out of or related to this Agreement.
21.4 Attorneys’ fees. In any lawsuit to enforce this Agreement, the prevailing party may recover its reasonable attorneys’ fees and costs.
21.5 Time limit. Any claim arising out of or related to this Agreement must be brought within one year after the claimant knew or should have known of it, except claims for unpaid fees and except where the law does not allow a shorter period.
Back to contents22. General terms
22.1 Independent contractors. The parties are independent contractors. This Agreement does not create a partnership, joint venture, agency or employment relationship.
22.2 Assignment. Client may not assign this Agreement or an Order Form without ECHVO’s written consent. ECHVO may assign this Agreement to an affiliate or to a successor in a merger, acquisition or sale of its business, with notice to Client. This Agreement binds the parties’ permitted successors and assigns.
22.3 Notices. Notices must be in writing, and email is enough. Notices to ECHVO go to info@echvo.com. Notices to Client go to the contact on the Order Form, as updated in writing. An email notice is effective one business day after it is sent, unless the sender receives notice that delivery failed.
22.4 Force majeure. Neither party is responsible for delays or failures, other than payment obligations, caused by events beyond its reasonable control, such as natural disasters, power or internet outages, platform outages, labor disputes, government action, war or pandemics.
22.5 Entire agreement and changes. This Agreement and the Order Forms are the entire agreement between the parties on their subject and replace earlier proposals and discussions. Changes require a writing signed or electronically accepted by both parties, except updates made under Section 1.4.
22.6 Waiver and severability. A failure to enforce a provision is not a waiver. If a provision is found unenforceable, it will be enforced to the maximum extent allowed and the rest of this Agreement remains in effect.
22.7 Electronic signatures. Order Forms and changes may be signed electronically and in counterparts, each of which is an original.
22.8 No third-party beneficiaries. This Agreement benefits only the parties and their permitted successors and assigns.
22.9 Interpretation. Headings and the summary at the top of this Agreement are for convenience only and do not change its meaning. “Including” means “including without limitation.” “Days” means calendar days unless business days are stated.
Back to contents23. AI Design Tools
23.1 What they are. The AI Design Tools are ECHVO Software that Client places on its own website: the AI Kitchen & Bath Designer and the AI Window Treatment Visualizer (each a “Tool”). A visitor adds a photo, picks a style or a product, and receives an AI-generated image (a “Design”). Before a Design is made, the visitor gives their name, email, phone number and ZIP code and agrees to be contacted by Client. Sections 7 and 8 apply to the Tools, and this Section adds terms specific to them. If this Section conflicts with another part of this Agreement, this Section controls for the Tools.
23.2 Ordering online. Client may order a Tool through ECHVO’s online checkout at tools.echvo.com or through an Order Form. An online order is an Order Form: the Tool, plan, price and billing period shown at checkout are its terms. Client accepts this Agreement by ticking the box at checkout and completing payment, and the person placing the order confirms that they are authorized to bind Client.
23.3 Plans and limits. Each plan includes a number of Designs per calendar month, counted in US Eastern time and shown at checkout and in Client’s portal. Each Design a Tool makes counts once; a Design that fails does not count, and unused Designs do not carry over. Once the month’s limit is reached, the Tool keeps collecting visitors’ details and photos as leads but stops making Designs until the next month or until Client moves to a larger plan. ECHVO emails Client when 80% and 100% of the month’s Designs have been used.
23.4 Billing and renewal. Each Tool is priced separately and billed in advance for the billing period Client chooses, monthly or yearly, and charged automatically under Section 11.2. Each Tool renews automatically for the same billing period until Client turns it off. ECHVO may change a Tool’s price by giving at least 30 days’ written notice, and the new price applies from the first renewal after the notice period ends.
23.5 Changing plans. Client may change plans or add a Tool from its portal. An upgrade or an added Tool is charged right away for the rest of the current billing period, and the larger limit starts right away. A downgrade takes effect at the start of the next billing period.
23.6 Turning a Tool off. Client may turn a Tool off at any time from its portal, without the 30 days’ notice in Section 12.3. The Tool keeps working until the end of the billing period already paid for, and it is not charged again. A Tool has no Minimum Term beyond the billing period paid, so Section 12.4 does not apply. Fees already paid, including for the rest of a monthly or yearly period, are not refunded, except as Section 12.5 or the law requires.
23.7 Where a Tool runs. A Tool runs only on the websites Client lists in its portal and on the Tool’s own direct link, which Client may share in ads, emails, texts and QR codes. Client will place a Tool only on websites it controls or is authorized to use, and will not remove, hide or change the consent wording, the notice that Designs are concepts, or the “Powered by ECHVO” line shown with the Tool on plans that include it (Tools on the Pro plan do not show it). Client will not use a Tool to get around its limits, to make images for anyone other than visitors to its own websites and links, or to process photos that the person submitting them has no right to use.
23.8 Designs are concepts. Designs are AI-generated concepts meant to help a visitor picture a project. They are not plans, measurements, specifications, images of specific brands or products, or quotes, and they may contain mistakes. The Tool says so with every Design. Client will not present a Design as a commitment about price, products, layout or results, and Client remains responsible for what it offers and promises its customers.
23.9 Leads, photos and consent. Visitors’ details, photos and Designs are Client Data under Section 8. They appear on Client’s Leads Board, and ECHVO notifies Client of new leads by email. ECHVO processes visitor information on Client’s behalf only to provide the Tool. Client is responsible for following up with visitors lawfully under Section 8.2 and for describing the Tool’s collection of visitor information in its own privacy policy under Section 8.4. Photos and Designs are stored privately and deleted 90 days after they are made; leads’ contact details remain in Client’s portal and are handled under Section 13 when the Tool ends.
23.10 AI provider. To make a Design, ECHVO sends the visitor’s photo and choices to a third-party AI image service, currently Google. Section 9 applies, and ECHVO will use reasonable care to use such services under terms that do not allow them to use the photos to train publicly available models.
23.11 Availability. The Tools depend on third-party AI, hosting and storage services. ECHVO will use reasonable efforts to keep the Tools available but does not guarantee that they will be uninterrupted or error-free, and Section 18.3 applies. A Tool stops taking visitors when its subscription ends, including when a payment fails and is not resolved through the payment processor’s retries, and ECHVO may pause a Tool as Section 7.4 allows, including when it is used in breach of this Section.
Back to contentsVersion 1.1 · Effective October 5, 2026
CTU Consulting LLC d/b/a ECHVO · 1775 Tysons Blvd, McLean, VA 22102 · info@echvo.com
Before you sign
Questions about this agreement?
Email us and we will walk you through any section before you sign an Order Form.