AI visibility check
See how your business is described today, what your pages say and which common questions your site skips.
Answer Engine Optimization (AEO)
Answer engine optimization that sticks to the facts.
Homeowners now ask ChatGPT, Gemini and Google AI Overviews which roofer to call or what a bathroom remodel involves. Answer engine optimization lines up the facts those tools find about your business and makes sure your site answers those questions plainly.
Your audit and growth strategy are free. Nobody can promise AI mentions, and we won’t.
What AI tools see today
What does ChatGPT say about your company?
Ask it for a kitchen remodeler in your town, or whether a roof needs repair or replacement. The answer is pieced together from websites, reviews and listings. Thin or conflicting details can get you described wrongly, or skipped.
- Pages full of slogans
- “Quality craftsmanship” and “customer first” give an AI tool nothing to explain about your services or process.
- Estimate questions, unanswered
- Homeowners ask your estimators the same things over and over, and your website never mentions them.
- Mixed-up business facts
- Your website, Google Business Profile and directory listings disagree on services, towns or phone numbers.
- One screenshot as proof
- Someone shows you a single ChatGPT answer that mentions you, with no date, no prompt and no way to check it again.
What the work covers
AEO services,
minus the hype.
Answer engine optimization rests on the same base as good SEO: useful pages and accurate information. There’s no secret shortcut into AI answers, and we won’t sell you one.
Question mapping
Pick topics from real estimate calls: cost factors, materials, permits and what to expect on install day.
Direct-answer pages
Write pages and FAQs that answer the question in the first line, then give the detail a homeowner needs.
Consistent business facts
Match services, towns, hours and contact details across your site, Business Profile and listings.
Structured data & site links
Add schema markup that describes what’s visible on the page, plus clean internal links between services and FAQs.
Prompt monitoring
Re-check an agreed set of questions in AI tools over time. We report what we saw, with no made-up visibility score.
Which services and towns we focus on, which AI tools we check, account access and fees all get settled in the scope before we start.
Real questions first
Your estimators already know the questions.
Do I need a full gut or just new cabinets? Will insurance cover hail damage? Can motorized shades work on an arched window? What does a furnace replacement involve? Your team answers these all the time, and they make the best starting point.
We write those answers in plain language and check them with you. When the honest answer depends on measurements, materials or local code, we say so instead of inventing a single number.
- Real estimate-call questions
- Cost factors, not made-up prices
- Checked by your team first
Facts that match
One set of facts, on every site that lists you.
AI tools draw on your website, Google Business Profile, review sites and directories. When your services, towns and phone number match across all of them, there’s less room for a wrong answer, and the same work supports your SEO.
Google says its AI features don’t need special files or AI-only schema, so we skip the gimmicks. Structured data goes in only where it accurately describes what’s visible on the page, and the real explanation stays in plain text.
- Plain-text answers
- Matching listings and profiles
- Schema that matches the page
One step in the research
Nobody hires a roofer based on one AI answer.
A homeowner might ask Perplexity what a bathroom remodel involves, then look at your photos, read reviews and call two or three contractors. Your site should hold up at each of those steps.
AI answers shift with the platform, the wording and the day. We can track an agreed set of questions over time, but no one controls what these tools say or can promise you a spot in them.
- Agreed test questions
- Dated, repeatable checks
- A site that backs it up
From question to call
How an AI answer can lead to an estimate.
A homeowner asks
A project question goes to ChatGPT or Google.
The tool pulls sources
It draws on websites, reviews and listings it can read.
Your facts line up
Services, towns and contact details agree everywhere.
They visit and call
Your site answers the rest and makes calling easy.
Monthly AEO tracking & reporting
Reports built on what we can check.
Each month you see the content we shipped, what search data shows and how the AI answers we track have changed. We label what’s evidence and what’s a guess.
- Answers published
- New or rewritten pages, FAQs and service details.
- Search Console data
- Queries, impressions and clicks Google reports for your pages.
- AI answer checks
- Dated results for our agreed prompts, by platform.
- Referrals & inquiries from AI
- Visits and inquiries we can trace to AI tools, where data allows.
Attribution from AI tools is patchy, and Google folds AI Overviews traffic into its regular search reports. We won’t label every new visit an AI referral or claim we see every answer.
Where we start
Audit the facts.
Then the answers.
Tell us which services matter most and where you work. We check how AI tools and search describe you today, then show you a plan before you pay for anything.
Your site, your listings and a sample of AI answers, side by side.
Check where you stand
We review your service pages, FAQs, business listings, structured data and a set of AI answers for your trade and towns. You tell us which jobs matter most and how full your schedule already is.
Get a prioritized plan
You see which pages to write or fix first, which listings need cleanup and which questions we’ll check each month. Then you decide on the scope.
Write, fix and mark up
Once scope and fees are agreed, we publish answer content, correct listings and add structured data, checking each change before it goes live.
Recheck and report
Active tracking runs in the background, and a monthly report shows what moved. Pass along the questions homeowners keep asking on calls, and we fold them into the next round.
AEO questions
Fair questions
about AI.
AI search is new and heavily oversold. Before you hire an AEO agency, here are straight answers.
What is answer engine optimization?
It’s work that helps AI tools like ChatGPT, Gemini and Google AI Overviews describe your business accurately. For contractors, that means clear service pages, answers to common homeowner questions, consistent listings and sound SEO.
How is AEO different from SEO?
They overlap heavily. SEO aims to rank your pages in search results; AEO focuses on whether AI tools can find, understand and accurately repeat what you say. We plan them together so the content doesn’t conflict.
Can you get us recommended by ChatGPT?
No one can promise that. We can make your information clearer and more consistent and track agreed questions over time, but each platform decides what it says.
How do you measure AI visibility?
With a fixed set of questions we check on a schedule in the AI tools you care about, recording the date and wording. We pair that with Search Console data and any AI referrals your analytics can see.
Should we drop SEO and focus on AEO?
No. AI answers lean on the same things search does: crawlable pages, useful content, reviews and accurate listings. Dropping SEO to chase AI mentions would weaken both, so we treat AEO as an extra layer on your SEO work.
What kind of content helps most with AEO?
Pages that answer what homeowners ask before hiring: what a job involves, what affects cost, how long it takes and what to expect on install day. Real project details and reviews back those answers up.
Works alongside
AEO works best
on a solid base.
AI tools draw on the same pages, profiles and posts these services build and maintain.
Free AEO audit
See how AI
describes you.
We’ll run a set of homeowner questions for your trade and towns, compare your listings and review your service pages. You’ll leave knowing what to fix first.
Book a CallSend your website, trade and the towns you’d like to be known in.
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