Where you rank today
What you rank for now, which pages Google has indexed, what competitors in your towns do better and what blocks calls or forms.
Contractor SEO & local search
SEO for contractors, by job and by town.
Homeowners don’t search for “a contractor.” They search for a new roof, a walk-in shower or a furnace swap in their own town. Contractor SEO puts a page, a Google Business Profile and project proof behind each of those searches, in the towns you actually serve.
The audit and growth strategy are free. You approve the SEO scope first.
Why rankings stall
Ranking for your name isn’t the same as being found.
You probably show up when someone types your company name. The searches that matter come from homeowners who have never heard of you: “kitchen remodeler near me,” “roof leak repair,” “AC not cooling.”
- All services on one page
- A single “Services” page lists everything you do, so Google has no strong page to show for any one job.
- A fuzzy service area
- Your site, your map listing and your directory profiles disagree about where you work, or never say.
- Projects stuck on a phone
- Your best jobs live in a camera roll instead of on pages that show the scope, the town and the result.
- Reports full of traffic
- The monthly report shows more visits, but nobody can say whether any of them turned into an estimate.
What we work on
Fix what’s broken.
Build what’s missing.
We start with whatever is holding you back most, whether that’s a thin site, a messy map listing or missing service pages, and work outward from there.
Google Business Profile
Categories, services, photos, hours and service area set to match how you really operate, plus consistent listings across the web.
A page for each job type
Roof replacement, roof repair, gutters: each job you want more of gets a page covering scope, process, common questions and how to get an estimate.
Project pages
Approved photos turned into short write-ups: what the homeowner needed, where the job was and what your crew did.
Technical SEO
Page titles, internal links, crawl errors, mobile layout and load speed, fixed in the order that matters most.
Reviews & citations
A simple routine for asking happy customers for reviews, replies to the ones you get, and accurate listings on the directories homeowners check.
Which pages get built first, what we need from you and what it costs are all written into the scope before we touch your site.
Local SEO
Show up in the towns worth the drive.
Where you want work is a business decision. A job at the far edge of your map can wreck a crew’s week, and some towns bring bigger projects than others. Local SEO for contractors should follow those choices, not a radius drawn on a map.
Most contractors are a service area business to Google: no storefront, just the towns you cover. We set your profile to match, keep your name and phone consistent everywhere, and write town pages only where there’s something real to say. Swapping town names on one page isn’t a plan.
- Service area set correctly
- Consistent listings
- Town pages worth reading
Service pages
One job, one page, written for that homeowner.
A homeowner pricing a bathroom remodel is thinking about tile, a tub-to-shower conversion and how long the room will be out of use. Someone with a leaking roof wants to know if it’s a repair or a replacement and whether insurance is involved. Different searches, different pages.
We build each page from what your estimators already hear on calls: the questions, the worries, the things people get wrong. The result reads like a conversation with your best salesperson, not a list of search phrases.
- What the job includes
- Questions your estimators hear
- How estimates get booked
Project proof
Your finished jobs are content you already own.
A before-and-after photo says far more with a few lines beside it. Which town was it? What was wrong with the old roof? Did the layout change or just the finishes? Those details match what nearby homeowners type into Google.
We turn photos and notes you approve into project pages linked to the matching service. We never invent reviews, customer quotes or credentials. If you don’t have much to show yet, we start with solid service pages and help your crew capture jobs going forward.
- Photos you’ve approved
- What the crew actually did
- Linked to the service page
From search to estimate
How a search turns into an estimate request.
They search
A homeowner looks up a job in their town.
They find the right page
Your service page or map listing answers the first questions.
They reach out
They call or fill out a form, and we record the source.
You tell us how it went
Your notes on fit shape the next round of pages.
Monthly SEO reporting
We measure contractor SEO in calls.
We track calls and forms from organic search and Google Maps, then report monthly on what moved and what came of it. A higher ranking only matters if it brings more of the right calls.
- Local rankings
- Where you show up for priority jobs and towns.
- Profile activity
- Calls, direction requests and site visits from Maps.
- Organic leads
- Calls and forms that started with a search.
- What they became
- Estimates and sold jobs, as your team records them.
Map results change with where the searcher is standing, so one ranking screenshot never tells the whole story. Nobody controls Google’s positions, and we won’t promise one.
How we start
Know where you rank
before anything changes.
SEO builds over months, not days. So we first find out where you stand, which jobs are worth chasing and which fixes come first, and we show you all of it before you commit.
Your rankings, your profile, your local competitors and your target jobs.
Your free SEO audit
We look at your site structure, service pages, map listing, reviews and current rankings, and ask which jobs and towns you care about most and how much new work your crew can take on.
Your SEO strategy
You get a prioritized list of what to fix and build and why each item matters. You decide whether to go ahead before paying for any implementation.
Scope, then build
We put pages, profile work, timing and fees in writing. Then we write, fix and publish, and check that tracking records calls and forms before anything goes live.
Track and adjust
Rankings and leads are tracked all month and reported monthly. Tell us which inquiries were real jobs and which weren’t, and we shift the next round of pages toward what’s working.
Contractor SEO questions
What owners
ask about SEO.
Honest answers to what contractors ask most about home services SEO, including the parts nobody likes to hear.
How long does contractor SEO take to work?
Months, not weeks. Profile fixes can show up sooner; new service pages in a busy market take longer. It depends on your site’s history, your competitors and how much we publish. We report progress monthly rather than promise a date.
Should every town we serve get its own page?
Only the ones where you work often and have something specific to say, like local projects or permit quirks. Dozens of near-copies with the town name swapped tend to do more harm than good. We start with the towns that matter most.
Google Business Profile or website: which matters more?
You need both. Your profile shows up in map results and often gets the first call; your website holds the detail that backs it up. A polished profile linking to a thin site leaves homeowners, and Google, with questions.
Can you promise us first place on Maps?
No, and be wary of anyone who does. Google sets rankings, and map results shift with each searcher’s location. We commit to the agreed work, done well, and a monthly report that shows honestly what it’s producing.
Do reviews affect local rankings?
Yes. Reviews are one of the signals Google uses to order map results, and homeowners read them closely before calling. Steady, recent, detailed reviews help most. We set up an ask-and-reply routine; we never write or buy reviews.
What will you need from us?
Logins for your website and Google profile, the services you most want to sell, and someone who can answer questions about how you work. Job photos help. So does telling us which leads were real.
Pairs well with SEO
Search is one
part of the path.
Some contractors need SEO alone. Others need a better site or ads alongside it. We’ll tell you which.
Free contractor SEO audit
Where do you
want to rank?
Send us your site and the jobs and towns you care about. We’ll check your rankings, map listing, service pages and reviews, and come back with a plan in plain English.
Book a CallHave your site address, your trade and your top towns ready.
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