Site walkthrough
We click through your current site on a phone the way a homeowner would and note where they’d get stuck.
Contractor Website Design
Contractor website design that earns the estimate.
Before anyone calls you, they look you up, usually on the phone they’ll call from, and they decide fast. Our contractor website design gives them what they came for: the services you offer, real projects, the towns you cover and a quick way to request an estimate.
Free audit and strategy. Pages, features and fees agreed before the build.
What homeowners see
Homeowners judge your work by your website.
They land on it from a referral, a Google search or a yard sign, usually on a phone. Within seconds they want to know three things: do you do this job, do you work here, and how do I reach you.
- Services lumped together
- Bathrooms, kitchens and basements share one vague page full of the same claims every contractor makes.
- A gallery with no story
- A grid of photos where none of them says where the job was, what was wrong or what changed.
- Hard to use on a phone
- Tiny text, a menu that won’t open and a form that needs pinching and zooming to fill out.
- Forms that go nowhere
- Requests land in an old inbox nobody checks, with no questions that help your office qualify the job.
What we build
Websites for contractors,
planned like a job.
We scope a site the way you’d scope a remodel: what stays, what goes, what gets built new. Refreshing a solid site and rebuilding a weak one are different jobs, and we’ll tell you which you need.
A page per service
Each service gets its own page, easy to reach from the menu, written around what homeowners ask before hiring.
Project gallery
A project gallery where each job shows the town, the scope and what changed, using photos you’ve approved.
Mobile-first build
A mobile-friendly layout designed on a phone first: big tap targets, a call button that stays in reach and text you can read without zooming.
Estimate request forms
Short forms that ask the job type, town and timeline, then route to the right person in your office.
SEO & tracking basics
Page titles, redirects, internal links and call and form tracking set up at launch. Ongoing SEO is a separate scope.
Before we design anything, we agree on the pages, features, who supplies which content and the fees, so everyone knows what launch day includes.
Answers first
Answer the questions before the phone rings.
Someone planning a kitchen wants to know if you handle design and permits or just the install. A homeowner shopping for shutters wants to know how the in-home consultation works. A family with an active leak wants to know how soon you can get someone on the roof.
Web design for contractors should put those answers where people look: on the service page, near the photos, next to the form. We write from how your team actually sells, in plain words, so the site sounds like your business and not a template.
- What each service includes
- Towns you cover, listed plainly
- What happens at the estimate
Your portfolio
Put a few sentences behind every photo.
A project page can show what the homeowner started with, what they wanted and how your crew got there: the wall that came out, the tile they picked, the shower pan you rebuilt. That’s the kind of detail strangers look for before trusting a contractor.
We design the gallery so your office can add new jobs as they finish, without calling us for every update. Existing photos can be used when they’re sharp enough and approved for use.
- Easy to add new jobs
- Before, after and what changed
- Only photos you’ve approved
Forms that work
The form is where a visitor becomes a lead.
A good estimate request form asks just enough: the job type, the town, a rough timeline and how they’d like to be contacted. Ask too little and your office plays phone tag. Ask too much and people quit halfway.
We decide with you where each request goes, who gets notified and what the homeowner sees after hitting send. Forms and tracking tags are tested before launch, because a form that looks fine but emails nobody is worse than no form at all.
- Questions your office needs
- Tested delivery to the right person
- A clear confirmation for the homeowner
A visit, step by step
From first tap to estimate request.
Land on the right page
The page matches the job they searched.
See similar work
Nearby projects like theirs, with context.
Tap to call or ask
A short form or a call button, whichever they prefer.
Get a reply
Your office gets the details and knows who follows up.
Tracking after launch
See which pages lead to estimate requests.
Tracking is set up at launch as part of the agreed build. Add ongoing management and tracking stays active, with a monthly report showing which pages bring in requests and where people drop off.
- Page visits by service
- Which service pages people find and read.
- Contact taps
- Call taps, form submissions and direction clicks.
- Request quality
- Job type and town, as your office reports them.
- Next fixes
- Pages or forms we’d improve before the next monthly review.
A tap on a phone number isn’t a conversation, and an estimate request isn’t a signed job. We label each tracked event for what it is. A one-time build and ongoing monthly management are separate agreements.
How a build runs
Plan the pages.
Then design around them.
A website gets built once and used for years, so we plan it carefully: which pages you need, what goes on them and how requests reach your office. You see the plan before any design work starts.
The pages, photos and questions that decide whether a homeowner calls.
Free website audit
We review your current site on phone and desktop, your service pages, gallery, forms and speed, and ask which services matter most, which towns you cover and how your office handles requests today.
Sitemap and plan
You get a page list, a rough content plan and our recommendation on redesign or rebuild, before paying for any build work.
Design and build
Once the scope and fees are signed off, we write, design and build, then test forms, redirects and tracking on real phones before launch.
Launch and look after
Launch includes handover checks and a walkthrough of how to add projects. With ongoing management, you also get active tracking, monthly reports and page updates as the business changes.
Website questions
Before the
first mockup.
What contractors want to know before replacing a website they’ve already paid for once.
Should we redesign our site or rebuild it?
It depends on what’s underneath. If the site is fast and well structured, redesigning key pages may be enough. If it’s slow, hard to edit or missing service pages, a rebuild is often cleaner. The audit shows which.
What pages does a contractor site need?
At minimum: home, one page per main service, a project gallery, service area, reviews, about and contact. More services or showrooms mean more pages. We build the list with you.
Can you use the photos we already have?
Usually, yes. Jobsite phone photos often work if they’re sharp and well lit, and we’ll flag any that hurt more than they help. We only publish photos you own or have permission to use.
Will a new site hurt our rankings?
It can if old pages vanish, so we plan the move carefully. We redirect old URLs, keep pages that already bring traffic, carry over titles that work and watch Search Console after launch.
Do you write the website copy?
Yes, when it’s in the scope. We talk with you or your estimator about the jobs, the process and what homeowners ask, then write it in plain language. You approve anything that makes a claim about your business, like licenses or warranties.
Can we add new projects ourselves?
Yes. The gallery is set up so your office can add jobs as you finish them, and we show you how at handover. A few lines about the town and scope of each new project go a long way.
Around the website
A good site needs
people to find it.
A new site still needs visitors and a fast reply to each request. These three services cover that.
Get a second opinion
Is your site
costing you calls?
Send us your website. We’ll look at it on a phone, review your service pages, gallery, forms and tracking, and tell you plainly whether it needs a tune-up or a rebuild.
Book a CallInclude your web address, your trade and the services you want to sell.
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