Ahrefs figures are estimates
Ahrefs models traffic from rankings and search volume. It’s a third-party estimate that’s useful for trends, not a count of real visits.
Case studies
Real accounts.Real numbers.
We run the paid ads and SEO for two home improvement companies: a kitchen and bath design-build firm and a window treatment dealer. The figures below come from their Google Ads, Meta and Ahrefs accounts, and every one has its dates next to it.
Both companies are affiliated with ECHVO’s founder. We keep their names private, the same way we would keep yours.
At a glance
$538Kin Google Ads spend managed across the two accounts.
- Google Ads clicks
- 43.1K
- Est. monthly organic visits, kitchen and bath site
- 110 → 7,390
- Channels we run
- Google, Meta, SEO
Account data and Ahrefs estimates. The dates for each figure are listed below.
Case 01 · Kitchen and bath design-build
Ads and SEO,
run as one plan.
A design-build company that sells kitchen and bathroom remodels. We manage their Google Ads, their Meta ads and the SEO for their website, and keep the tracking between them connected.
Organic search growth
Ahrefs estimates · Jan 2024 to Jan 2026
8K
6K
4K
2K
0
1107,390
- Est. monthly organic visitsJan 2024: 110
- 7,390
- Keywords in positions 1 to 3Jan 2024: 3
- 686
- Keywords in positions 4 to 10Jan 2024: 7
- 669
- Est. monthly traffic valueJan 2024: $485
- $18.5K
Source: Ahrefs Site Explorer, January 2024 and January 2026. Ahrefs estimates traffic from rankings and search volume, so treat these as third-party estimates, not the site’s own analytics. Traffic value is what Ahrefs estimates the same clicks would cost as ads.
Google Ads
Account data · Q2 2023 to Q2 2026
22.8K clicks and 1.52K conversions, as tracked in Google Ads, on $464K of managed ad spend. That works out to $306 per conversion.
Meta ads
Account data · Aug 2023 to Sep 2026
Lead-form and landing-page campaigns for kitchen and bathroom projects on Facebook and Instagram. The six campaigns shown account for $20.7K in spend.
Case 02 · Window treatment dealer
The same playbook,
on a leaner budget.
A dealer that sells blinds, shades and shutters. We manage their Google Ads, their Meta ads and their SEO, and we set up the landing page and tracking their ads send people to.
Google Ads
Account data · Jun 2024 to Mar 2026
- Clicks
- 20.3K
- Ad spend managedAbout $3.4K a month
- $74K
- Average cost per clickSpend divided by clicks
- ~$3.65
Meta ads
Account data · Aug 2023 to Sep 2026
Lead-form and landing-page campaigns on Facebook and Instagram, three campaigns in all.
Reading the numbers
What these numbers
do and don’t say.
We’d rather you trust a smaller number than doubt a big one. Here’s how to read this page.
Ad figures come from the accounts
Clicks, spend and conversions are shown as Google Ads and Meta report them for the dates listed. Screenshots are cropped and campaign names blurred.
A conversion isn’t a signed job
Ad platforms count conversions by the rules set in the account, like a form, a call or a page event. Booked visits and signed jobs live in the company’s own records.
Your results will be different
Your market, budget, offer, reviews and how fast your team calls back all move the numbers. We don’t promise results. The audit shows what’s realistic for you.
Free marketing audit
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